let's COLLABORATE
- Autumn D. McDonald, owner
but rather as constituents.
I believe in taking a look at the whole being…not just seeing people as consumers or shoppers,
ABOUT
US
ADM Insights & Strategy brings forth the authentic voices of constituents to empower client decision-making for the greatest impact.
OUR MISSION
ADM Insights & Strategy helps clients understand their constituents’ social, emotional, and cultural “why’s” to enable the creation of more impactful strategies. Our team is comprised of market researchers and social scientists spanning multiple disciplines.
We approach market research with an anthropological lens for greater human-centricity and depth of understanding, resulting in the potential to fuel impact for businesses and communities.
OUR COMPANY
MEET AUTUMN
Autumn D. McDonald, owner of ADM Insights & Strategy, is a Market Researcher, Sociocultural Anthropologist, and Insights Maven with over two decades of experience in research, insights, and analytics, leading client-side insights teams at numerous Fortune 500 companies and research in industries around the globe.
Autumn earned a dual degree in Mathematics and Spanish from the University of Texas at Austin and her Master of Science in Applied Anthropology from the University of North Texas. Autumn engages with international business and anthropology communities in her capacity as an appointed member to the Board of Directors for the Global Business Anthropology Summit.
In Autumn’s experience, the discipline of market research is highly effective in uncovering “what” people are doing as it relates to their relationships with brands, retailers, and categories. However, Autumn saw a gap in greater holistic human understanding and the deeper “why” behind people’s values, feelings, and behaviors.
Propelled by a belief that knowing the “why” is a critical component to understanding constituents, Autumn embarked on her anthropological journey. In merging her love of market research and anthropology, ADM Insights & Strategy was born, bringing together the best of two worlds with a commitment to holism, depth of understanding, and creating impact for clients.
Sarah Upbin is a Marketing Strategist, Market Researcher, Insights Explorer, and Managing Director of ADM Insights & Strategy with over a decade of experience in social science, applied mathematics, marketing, and research, across industries from global corporations to early-stage startups.
Sarah received her B.A. in Mathematics and Economics from Lafayette College and earned her MBA from the Tuck School of Business at Dartmouth College.
Sarah began her career as an economist where she modeled, forecasted, and reported on key economic indicators for fixed income, equity, and investment banking publications. A passion for understanding the “why” behind data, along with a desire to “connect the dots,” led Sarah into the marketing research field where she spearheaded work grounded in behavioral and
attitudinal consumer
understanding that drove key initiatives in multicultural marketing, brand positioning and brand strategy.
Sarah has proven success in turning research into action, creating measurable impact and influence on the business for clients.
MEET SARAH
- Senior Director, CPG
CLIENT PERSPECTIVES
Autumn has a singular commitment to excellence, and consistently drives to meaningful results for the business and individuals she engages. Her dedication to professional development keeps her among my "go to" resources for perspective on issues ranging from creative research approaches to multi-cultural marketing. I marvel at her breadth of knowledge, expertise, and boundless energy.
