let's COLLABORATE
- Autumn D. McDonald, owner
understanding is achieved by centering humans and their social, emotional, and cultural contexts in research.
Breakthrough
SERVICES
ADM Insights & Strategy helps clients understand their constituents’ social, emotional, and cultural “why’s” to enable the creation of more impactful strategies. Our team is comprised of market researchers and social scientists spanning multiple disciplines.
We approach market research with an anthropological lens for greater human-centricity and depth of understanding, resulting in the potential to fuel impact for businesses and communities.
ABOUT US
CLIENT PERSPECTIVES
- Chief Strategy Officer, Advertising
Autumn was instrumental in gaining insight, direction and inspiration during implementation of a first-ever Hispanic campaign. Her skills, including her bilingual capabilities, were absolutely essential in the project's success. As a huge bonus, she's got a great attitude, is a lot of fun to work with and has a great left/right brain balance.
let's COLLABORATE
The study of humans & culture
Qualitative & Quantitative
Emic
Who & What
How
Why
The Articulated & Unarticulated
Business, Societal, and Cultural Expertise
ANTHROPOLOGY
The study of markets, consumers, & shoppers
Qualitative & Quantitative
Etic
Who & What
How (To Some Extent)
-
The Articulated
Business Expertise
MARKET RESEARCH
ADM Insights & Strategy integrates market research with an anthropological lens for greater depth and human-centricity.
Difference
The Anthropological
- Ethnography
- Concept Development and Testing Research
- Brand Messaging Studies
- Product Response & Optimization Studies
- Advertising Development & Evaluation Research
- Packaging Development, Optimization & Response Studies
- Brand Image Understanding
- Segmentation Research
- Barrier and Opportunities Studies
- Social Impact Research
- Meta-Analyses
- Research Training
ADM Insights & Strategy is a research
consultancy with a diverse background of contributions domestically and abroad in idea generation, product development, advertising development, brand image and equity management, consumer segmentation, shopper insights, analytics insights, multi-cultural business development, and organizational dynamics.
Tailored Solutions
INDUSTRIES WE SERVE
- Beauty & Fashion
- Confection
- Tech
- Non-Profit
- Consumer Packaged Goods
- Food & Beverage
- Healthcare
- Durables
- Retail
- Entertainment
- Real Estate
- And More!
At ADM Insights & Strategy, we often use the metaphor of fraternal twins to describe the disciplines of anthropology and market research. Like fraternal twins, anthropology and market research are different from each other while also being simultaneously closely connected. Both disciplines utilize qualitative and quantitative techniques. Market research and anthropology are each able to uncover “The What”, “The Who”, and “The How” to varying degrees. That said, anthropology is often better positioned to illuminate the deeper “The Why”. If you’d like to learn a bit more about the twins-ship reflected by market research and anthropology, please read this short article published by the American Anthropological Association in Anthropology News entitled “How to Reap Benefits of a Disciplinary Twin”.
What is the difference between market research vs. anthropology?
Anthropology is the study of humans and culture, whereas market research is the study of markets, touchpoints, consumers, and shoppers.
What is anthropology?
Frequently Asked Questions
FAQs
With the discipline’s orientation toward the emic perspective, emphasis in holism, and its ability to harvest both the articulated and unarticulated in data collection, practitioners in anthropology are situated to uncover patterns and contextual groundings most people outside of the social sciences are not trained to notice or understand.
What is the unique value of anthropology in business?
