Anthropology in Action
INSIGHTS & CASE STUDIES
Every business challenge and opportunity is ultimately shaped by people, their cultures, and ways of making meaning. We use anthropology and market research to uncover the dynamics behind human decisions and translate those insights into practical guidance for growth, innovation, communication, and brand development.
Explore selected engagements across industries to see how culturally grounded research has empowered organizations to better understand their audiences, make more informed decisions, and turn research into action.
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Consumer expectations are shaped by culture, context, and local shopping norms. For global retailers, understanding these differences is essential to creating experiences that resonate and drive purchasing behavior.
CASE STUDY: Optimizing point-of-sale experiences through cross-cultural shopper research.
Turning Cultural Understanding into Stronger In-Store Performance
Shopper Experience Optimization | Retail | North America & Asia
RETAIL
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Organizations often possess valuable insights that remain underutilized across business functions. By synthesizing existing research, market intelligence, and consumer trends, companies can uncover new pathways for innovation without starting from scratch.
CASE STUDY: Identifying six innovation opportunity spaces from existing research and market data.
Finding New Growth Opportunities Hidden Within Existing Research
Innovation Strategy & Opportunity Identification | Technology | North America & Europe
Technology
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Packaging serves as one of the most influential touchpoints in the consumer decision-making process. Culturally grounded human-centered research informs packaging refinements that strengthen brand perception and improve communication effectiveness.
CASE STUDY: Optimizing packaging design and messaging through qualitative consumer research.
Designing Packaging That Builds Trust Before Purchase
Brand Strategy & Packaging Optimization | Pet Care | United States
PET CARE
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Digital platforms increasingly serve as spaces where cultures, identities, and communities intersect. Research empowers organizations seeking to build meaningful engagement by understanding the nuanced motivations that shape user behavior across diverse audiences.
CASE STUDY: Developing diaspora-based personas to inform international advertising strategy.
Understanding Cultural Identity to Strengthen Digital Engagement
Audience Insights & Global Marketing Strategy | Technology & Communications | Global
Digital Communications
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Successful brands understand not only who their customers are, but why they connect with the brand in the first place. Combining quantitative and qualitative research can reveal the attitudes, behaviors, and cultural drivers that influence purchasing decisions to inform messaging, partnerships, and future growth initiatives.
CASE STUDY: Identifying key drivers of brand love and refining target consumer strategy.
Moving Beyond Demographics to Understand Brand Affinity
Consumer Segmentation & Brand Growth Strategy | Consumer Products | Global
Consumer Products
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The strongest innovation strategies are grounded in a deep understanding of consumers' lived experiences. By exploring the social, emotional, and cultural dimensions of everyday behaviors, organizations can identify unmet needs and uncover new opportunities for growth.
CASE STUDY: Informing new product development and marketing through culturally grounded consumer research.
Unlocking Growth Through Cultural Understanding
Consumer Insights & Product Innovation | Food & Beverage | United States
Food & Beverage
About US
learn more
ADM Insights & Strategy is a research consultancy that approaches market research with an anthropological lens for greater human-centricity and depth of understanding.
We help clients
understand their constituents’ social,
emotional, and cultural “why’s” to
enable the creation of more
impactful strategies.
We partner with you to address your business needs through tailored and timely research solutions.
